snip is an innovative Structured Data and Schema plugin for WordPress that creates Rich Snippets and Rich Search Results. Structured Data is needed to help search engines understand the content on your page and give them explicit clues about the meaning of it. A nice side-effect is that you cat eye-catching search results on Google, Yandex, Bing and Co. Rich Snippets are also called “Rich Search Results”. Those search results (SERPS) sometimes show stars, images and a lot more. Not only will this push your click-through rate, structured data is also a ranking factor of all major search engines and using it should give your WordPress site a major SEO boost, too.